Tune in with Rebecca Woolford and special guest Xavier Font, Professor of Sustainability Marketing at the University of Surrey, UK, renowned for his pioneering research and influential work with companies like Booking.com, Google, and Expedia.
Press play below to discover…
- The unfiltered truth about what matters to your customers (5:07 mins)
- Why the words we choose matter, & what green hushing is (11:37 mins)
- Why 50% of British & German travellers felt information overload (16.34 mins)
- Beyond blame: A smarter way to engage travellers, with a hotel example (29:31 mins)
“Sitting down with Dr. Xavier Font was an absolute treat – he’s not only a professor and a leading expert in sustainable tourism marketing, but also incredibly warm, witty, and full of innovative ideas.” Rebecca Woolford
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