Is your team or travel business talking about climate action… or climate justice? Most travel teams can’t answer that question yet.

In this episode, Rebecca Woolford sits down with Jeremy Sampson, CEO of The Travel Foundation, to discuss his journey into tourism, what’s shifted in six years at the helm, and the reality of rebuilding an organisation from the ground up. Why climate justice is shifting the conversation and what happens when you find a hill worth dying on.

Press play or jump to the highlights below to uncover…

  • 6.00 mins – “All we want is a hill to die on, and if we die on that hill… so be it.”
  • 9.00 mins – “I actually walked into the interview thinking The Travel Foundation was TUI’s non-profit… it left the foundation in a precarious position”.
  • 21.28 mins – What tourism professionals are trained in and what’s missing completely: “People are scared when there isn’t nuance in the conversation”.
  • 28.00 mins – “It doesn’t feel right and it doesn’t feel fair… that these countries and communities are worried about decarbonisation.

Listen on your preferred platform:

Jeremy Sampson, The Travel Foundation.

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