Can you tell ‘real’ community tourism tours from simply good marketing?
In this episode, Rebecca Woolford sits down with Freya Higgins-Desbiolles, academic powerhouse and published author who’s spent her career advancing justice in tourism. From co-creating the Code of Conduct for Tourism in the Holy Land to working with communities worldwide reimagining what’s possible, she knows this topic better than most.
Find out below why the distinctions between community-owned, community-led, and community-based really matter, and why the places getting it right might challenge everything you think you already know.
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