The Tourism RESET

Episode 2 The Role of Storytelling

The Tourism RESET

Episode 2 The Role of Storytelling

Today we need better, more accurate and less harmful storytelling in tourism. Let’s reconnect with the power of storytelling and change this industry one story at a time.

Joining me this week is JoAnna Haugen, an award-winning writer, public speaker and founder of Rooted.

In episode 2 discover…

  • Why we need to switch FROM ‘community-based’ TO ‘community-led’ tourism
  • Inspiring case studies and trips that put women’s empowerment front and centre
  • How witnessing a culmination of negative impacts from tourism changed JoAnna
  • The problems with travel brands focusing on ‘locals’ and why it’s super nuanced

To celebrate the launch of the show I’m GIVING AWAY my ultimate collection of book recommendations, a 6-month membership and a x 3 FREE seats on the sustainable travel masterclass. To enter listen to the first 2 episodes, leave a review on Apple Podcasts, click subscribe and you’re in the running! Most importantly I want you to be honest, any and every rating qualifies.

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