Today we need better, more accurate and less harmful storytelling in tourism. Let’s reconnect with the power of storytelling and change this industry one story at a time.
Joining me this week is JoAnna Haugen, an award-winning writer, public speaker and founder of Rooted.
In episode 2 discover…
- Why we need to switch FROM ‘community-based’ TO ‘community-led’ tourism
- Inspiring case studies and trips that put women’s empowerment front and centre
- How witnessing a culmination of negative impacts from tourism changed JoAnna
- The problems with travel brands focusing on ‘locals’ and why it’s super nuanced
Listen on:
