Recently, Claire Ross, Sustainability Lead at Kuoni – regularly voted the best luxury travel company in the UK, part of Dertour – told me about something her whole team does every single week. And I haven’t stopped thinking about it since.

It’s called the Elevate Hour.

👇 Click play below to hear Claire share how it works, her team’s experience with our hub of video masterclasses, and some surprises from their learning journey – all in under 3 minutes.

What is the ‘Elevate Hour’?

One hour. Every week. Everyone in the team leans into new learning. [Elevate Hour starts at 2.16 mins]

But here’s the magic ✨ they hold each other to account. They share what they discovered. They support and encourage each other by recommending resources, including our on-demand hub of video masterclasses. Simple? Right. And that’s exactly why it works.

Sound familiar?

• “I never have the time for new learning”
• “Good intentions but it never happens”
• “Can’t seem to motivate my team to engage”
• “We start strong then lose momentum down the line”
• “Everyone’s at different levels, how do we align everyone”

The Elevate Hour solves all of it through structure, accountability, and a sense of community.

It’s about holding boundaries

This isn’t about carving out more time from an already packed schedule. It’s about protecting time for the new thinking that’ll move you and your impact-led travel business forward. Not as a nice-to-have. Not someday. But as a non-negotiable.